A Stop Start Guide To (Business) Success

Stop worrying about how to get attention. Start paying attention. Stop obsessing about creating awareness. Start being more aware. Stop making people want things. Start making things people want. Stop analysing the data. Start seeing the people it represents. Stop trying to be more interesting. Start being interested. Stop thinking about their advantage. Start with…

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The Value Of Goals And Outcomes

We tend to think of goals and outcomes as one and the same. They’re not. Let’s say your goal is to run a marathon. Crossing the line at the end of the twenty-sixth mile is your goal. But the effect of the actions you take by trying to achieve that goal is worth more than…

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Effort, Performance And Joy

The indoor bikes at my gym have a display monitor on the front. The monitor is designed to show you how much effort you’re putting into your workout. In theory the monitor helps you to get better results. You can see how the combination of your speed and resistance increases your power output. You can…

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Priorities And Metrics

We often default to using narrow parameters to qualify worthiness or quantify excellence. We focus on a company’s revenue or an entrepreneur’s net worth, count the number of books an author sells or followers an influencer amasses. What we choose to measure has a direct impact on what we then prioritise. And of course, what…

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A Question Of Pride

Like most of their friends and neighbours from big Irish-Catholic families, my grandparents didn’t have the luxury of an education. They were not bookish, in fact, they were barely literate. They couldn’t teach me much about history or science. But they taught me a lot about pride. My grandparents may not have had status, but…

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Progress And Potential

Nobody knows who invented the button five thousand years ago. At first, buttons were simply used to adorn clothing. It wasn’t until the invention of the buttonhole three thousand years later that buttons became functional. It took us two thousand years to reimagine what the button could do. And in that moment fashion and even…

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The Power Of Identity In A Competitive World

Nobody who read the pre-match reports or the post-match statistics would have predicted a one-all draw. Iceland, a country with a population of 334,000, was fielding a team of semi-professional players, in their World Cup debut against Argentina, one of the world’s best footballing nations. There was no way Iceland could compete with the experience…

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What Successful Companies Do

Just one thing. Successful companies help people do things they want to do, so they can be who they want to be. What do the people you serve want to do? How can you help them to be who they want to be? Image by Tim Dennell

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How Change Happens

The success of whatever we make, serve, sell or advocate for is dependent on creating and sustaining change. The same rules apply whether we’re trying to change perception or behaviour, get people to buy our software or stop using plastic straws. 7 Steps To Making Change Happen 1. Acknowledgement The problem, unmet need or dilemma…

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Extraordinary Is…

In a digital world, extraordinary is Human. Presence. Care taken. Handcrafted. Eye contact. Face-to-face. Heart-to-heart. The intangibles. Genuine interest. A timely response. That feeling of belonging. Thanking someone in person. Executing on the small details. A handwritten note inside the package. Choosing the best ingredients even if they cost more. Treating people the way you…

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