introducing...

a collaboration with Seth Godin on the Akimbo platform

What You’ll Learn

Storytelling Principles

Story Finding

Story Craft

Storytelling

Story Strategy

Chris Bruzzo, ELectronic Arts

“Bernadette is one of today’s master teachers in effective brand storytelling and the importance of making a difference.”

– Chris Bruzzo, Chief Marketing Officer, Electronic Arts

“Bernadette is one of today’s master teachers in effective brand storytelling and the importance of making a difference.”

– Chris Bruzzo, Chief Marketing Officer, Electronic Arts

Make Your Stories Work for You

Story Skills Help You to Become A Better:

  • Marketer
  • Salesperson
  • Communicator
  • Coach
  • Leader
  • Innovator
  • Presenter

To Learn more about upcoming Story Skills Workshop dates please sign up to the email list.

Are you having trouble standing out in a noisy world?
Are your ideas not getting the traction you hoped?
Are you looking for a way to reach and resonate with more of the right people?
If you have an idea you want to spread, better stories can work for you.

It’s ironic that we can spend years creating game-changing ideas, products and services or amassing expertise—yet, we don’t develop the skills that enable us to share the value of our ideas and our impact with the world. I want to help you change that and teach you to do what the best communicators and organisations do.

Stories are the most effective way to influence or persuade people. We have good scientific evidence to prove it.

According to Professor Paul Zak, ‘Narratives that cause us to pay attention and also involve us emotionally are the stories that move us to action.’ It’s our very makeup, our physiology, that causes us to respond to and be persuaded by stories.

Stories work because of this physiological connection between head and heart.Wherever you see a successful product, business or brand, look for the powerful story behind it. But these skills are not just useful for companies or professional storytellers.
 
Story skills are the most undervalued and underutilised asset in any organisation. Whether you’re a soloist creator or you’re leading a team in a Fortune 500 company, the stories you empower your people to share with colleagues and customers can be the difference between building a good company and a great one.
 
Story skills are for activists and artists, entrepreneurs and educators, scholars and scientists, and anyone who is leading change.
 
Nobody is better positioned to tell your company’s story than those who build and lead it—the people who live and breathe that story every day. Nobody knows the potential of your idea better than you do. Armed with great story skills, you can build a better company and become a more successful marketer, salesperson and leader. You just need the tools to help you to find, own and tell them.

In-Person, Live Workshops

Contact me using the form below to enquire about my in-person workshops. These workshops improve your business storytelling skills and/or build your organisation’s storytelling capability.

  • A brief introduction about what you do is fine.
  • Do you want to pitch to investors, build brand awareness, attract new customers or something else?
  • Enter your best contact details so I can get in touch.

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