You can’t change a mind
without winning a heart.

Are you failing to attract enough of the right customers? Your business succeeds when you create products and services people want and marketing that moves them to act. Improve your offerings and your marketing with deeper insights into your ideal customers, their wants and needs. The Story Strategy Course shows you how.

Your About Page copy is the most important sales copy you'll ever write. Because it's one of the most visited pages on your website it's often your best chance to turn visitors into customers. The About Page Guide quickly takes you through the process of building and writing an About Page that will build your brand and grow your business.

“The Story Strategy Course truly changed my perspective. There is a lot of talk about consumer centric thinking but this course gives you a profound understanding of why it matters, and easy-to-use tools to implement it. The course allowed me to rework our marketing plans and challenge inside out thinking in our teams. It truly gives you a competitive advantage, allowing you to create brand plans that win hearts and minds. I can only highly recommended it.”

Franz Drack
Brand Director, LEGO, Germany

“The Story Strategy Course truly changed my perspective. There is a lot of talk about consumer centric thinking but this course gives you a profound understanding of why it matters, and easy-to-use tools to implement it. The course allowed me to rework our marketing plans and challenge inside out thinking in our teams. It truly gives you a competitive advantage, allowing you to create brand plans that win hearts and minds. I can only highly recommended it.”

Franz Drack
Brand Director, LEGO Germany

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