About Page Guide

Help your customers decide
you’re the one for them

What you write on your About Page could be the most important website copy you ever create.

Companies big and small, labour over writing a great About Page because they understand what they say, or forget to say there has the potential to make or break a brand or business.

When you get it right you convert more website visits to enquiries and more enquiries to customers.

The About Page is one of the most visited pages on any website. It’s the place where prospective clients and customers go in order to decide if you’re for them and one of the first stages in the customer decision journey.

Your About Page has the potential to move a visitor from awareness of your brand to becoming convinced about the value you create for them. The goal is to make potential customers feel glad they have finally found you, by differentiating you from your competitors, while persuading new customers that you are the business they've been looking for to solve their problem.

The About Page Guide takes you step-by-step through the process of writing an About Page that will grow your business. It not only shows you how to craft your About Page, it explains what resonates with potential customers and why. You'll get examples of great About Pages and an explanation of why they work so well.

Your About Page should do more than fill white space on your website or simply introduce prospective customers to you and your business. This guided workbook will help you to create a new About Page that differentiates you from your competitors and informs, engages, then calls prospective customers to action.

No more guessing. Just five short steps to your new About You Page.


Unlock the magic in your story now.

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