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The Value Of Goals And Outcomes

filed in Brand Strategy, Success

We tend to think of goals and outcomes as one and the same. They’re not.

Let’s say your goal is to run a marathon. Crossing the line at the end of the twenty-sixth mile is your goal. But the effect of the actions you take by trying to achieve that goal is worth more than having run the race.

Getting ‘there’ feels good. But never discount the value of what you’re learning as you go.

Image by Shutter Runner

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