Unlock the Magic in Your Story Now

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for updates.

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for updates.

Articles filed in: Success

If I Were You

If I were you.

Four words it’s tempting to use when someone shares a problem.

Four words I’m trying to avoid using—because I am not you.

I don’t know what it’s like to sit with what you’re experiencing or feeling at this moment.

You have the wisdom of past experiences to draw on.

Ideas you haven’t yet articulated, even to yourself.

How many solutions could you generate if you reflected on what you want and what your next right step might be? Many more than if someone just told you exactly what to do.

Image by Burst

Balancing Wants And Needs


On a normal day, our local supermarket stocks fifty different kinds of pasta. Right now they’re stocking two. On a normal day, customers would complain bitterly about the lack of choice. Today they’re grateful to leave the shop with two boxes of a brand of penne they’ve never tried.

What we’re witnessing in real-time as we work together to keep ourselves and our communities safe, is a shift in priorities, for our customers, clients and us. We’re adapting. And as we do, there’s an opportunity to pay attention to what the people we serve want and need in this moment.

These skills we’re learning today will help us to be better innovators and creators, teachers and marketers, tomorrow.

What do the people you serve need now? What will they want in the future?

Image by Soroush Karimi

What Can You Do Now?

Julie has been running her local florist business for five years. She’s built up a reputation with the people in her suburb, who regularly pop in when they’re walking past to buy flowers and plants that brighten their homes and their lives.

While new single bunch, online flower delivery services blossomed, Julie made the decision when she started to be a neighbourhood business. She wanted to serve a community of customers she knew by name. This strategy worked well for her, until now.

All the restaurants and cafés along her street have closed, and her customers have retreated indoors to self-isolate. The streets are eerily quiet. Nobody is popping in to buy flowers anymore. Julie’s strategy didn’t account for an event like this.

But she’s not ready to shut her doors. She wants to find a way to serve her customers. So she’s employed an extra driver and begun to offer free contactless delivery. Julie’s doing what she’s always done—what’s different is how she does it. Her strategy remains the same. It’s just her tactics that have to change for the moment.

What can you do now to keep doing what you’ve always done?

Image by Ellicia

On Resourcefulness


When things don’t go according to plan.

Remember this isn’t the first time you’ve had to change course.

Make a list of all the other times you pushed through.

Remind yourself of the skills and strengths you previously called on in challenging times.

Tell yourself those stories today.

They will stand you in good stead as you work to change the things you can change.

Tomorrow and the day after.

Image by Neil Thomas

Don’t Be Right, Be Early


Seven years ago, a member of the Zoom video conferencing sales team worked hard to demonstrate the value of their service to me.

She emailed, she Zoomed, she answered questions. And I didn’t sign up.

‘I will one day,’ I promised. ‘Just not now. It’s just too early for me.’

Which was true.

Few of us could have predicted the extraordinary growth trajectory of a company like Zoom seven years ago.

Nobody would have predicted that thousands of organisations, educational institutions and creatives, would now rely on Zoom to meet, teach and collaborate with colleagues and students in quarantine just seven weeks ago.

In tomorrow’s world, we will forget that Zoom built their business one call, one customer, at a time.

It’s impossible to be sure about our next move as we navigate the future.

It always has been.

Sometimes we have to take the first step without knowing whether it’s the right one.

We can’t always be right, but we can be early.

Image by Britanni Burns

Build a Reputation


My friend Anna has been going to the same hairdresser for ten years. She’s never trusted anyone else to cut her hair in all that time. Now though, she has no option because her stylist just had a baby, and she’s on maternity leave.

When Anna sat in the new stylist’s chair, she was so anxious her palms were sweating.

Objectively, she had no proof that her regular stylist was more skilled than the new one. But reputation is built on beliefs and opinions, not objective facts.

Trust earned over time is a powerful differentiator.

Who do you want to be most trusted by and what for?

Image by AW Creative

What Separates This From That?


When we’re not simply driven by price how do we choose what to buy?

We tell ourselves a story about quality, design, durability, or provenance. But often as we rationalise about the advantages of one product or service over another, the differentiator we perceive is the degree of love and care that’s gone into making or delivering it.

There is no place for love on a spreadsheet, ironically that’s what makes it invaluable. When we care it shows.

Image by Thomas Marban

Influence Vs. Impact


In a world where attention has become both currency and commodity, it’s tempting to believe there’s a direct correlation between influence and impact.

The modern definition of an influencer is someone who can persuade people with their recommendations. But it turns out, the people who have the greatest impact are not necessarily the people with the most influence.

Our impact isn’t only measured in crude metrics like attention.

Think about the people who have had the most impact on your life—a patient teacher, a caring friend or a wise mentor. These people likely made a difference, with something they continually did, not just something they once told you to do.

Change happens when more people seek to be less influential and more impactful.
We get to choose which matters most.

*We’ve opened The Story Skills Workshop again this week.
If you’re ready to increase your impact, I hope you’ll join us.

Image by Monika Kosub

What Does Being Successful Mean To You?


This question about success is one that members of the Right Company have been reflecting on this past week.

It seems like a question that should have a straightforward answer.

After all, if success is something we aspire to, we must know what our ambitions are.

If we don’t know where we want to go, how will we know which path to take?

What does being successful mean to you?

Image by Emma

Promises Worth Keeping


While I was out walking this weekend I came across a sign on a shop door detailing the opening times. It read:

MONDAYS—probably
TUESDAYS-probably
WEDNESDAYS—probably not sure Not SURE!
THURSDAYS—OPEN
FRIDAYS—OPEN
SATURDAYS—OPEN
SUNDAYS—OPEN

MAY BE LATER FOR OPENING (SORRY! LIFELONG HABIT)
BUT TRYING FOR 3 PM-9 PM

It’s easy for a sometimes probably, to become a maybe never.

What promises are you making to yourself and others that are worth keeping?

This is a photo of the sign.

Image by Richard Balog