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Nurture Vs. Growth

filed in Brand Story, Brand Strategy, Success


It’s virtually impossible to think of building a successful business (or life) without having the intention to grow. But sometimes growth for growth’s sake can be a trap. The idea that we have to make a particular metric go up at all costs can lead to unintended compromises. What if instead of thinking about growing our businesses, our expertise or our influence, we thought about how we could nurture them instead?

When we begin to think in terms of nurturing (protecting something while it grows), we are compelled to be more intentional about how we grow. And focusing on how makes all the difference.

Why does your business need to grow?
How does it need to grow?
What does sustainable growth look like for you?
What are you unwilling to compromise on to achieve growth?
What else should you consider before making your next move?

Every journey involves making two decisions. We happily get to where we’re going by figuring out where we want to end up and how we want to get there. Success comes in more than one flavour.

Image by Garry Knight

The Shorthand Trap

filed in Brand Strategy, Success


Everywhere we look in our digital world we increasingly see options to choose digital shorthand over a handcrafted, personal response. Gmail’s Smart Reply and Smart Compose features for responding to emails, and LinkedIn’s convenient Quick Replies will save us time today, but what might they cost us in the long run? Who do we become when we allow ourselves to communicate on auto-pilot instead of thoughtfully, with humanity?

Emoji are convenient and getting to inbox zero feels good. But if we don’t take time to find the words to say what we mean what do we sacrifice?

There is not shorthand for caring. No substitute for deep connection. There is no shortcut either.
We have to do the work of being the kind of people who make the effort to build the relationships we want if we are to create the future we want to see. What if we saw communicating longhand as an opportunity?

Image by Garry Knight

Adding Value By Subtraction

filed in Brand Strategy, Innovation, Success


When we’re innovating a product or iterating a service, we tend to add value by introducing features and benefits. But more isn’t always better.

Sometimes improvements and progress are made by removing things that people wouldn’t miss.

What could you subtract or stop doing to improve your product or service?

Image by Garry Knight

Missed

filed in Brand Story, Success

If Jason suddenly stopped coaching at our local gym, we would miss how he tries to get the best from everyone, even when we don’t feel like getting the best from ourselves. Plenty of people would miss the energy James and his team create at KereKere cafe, their warm welcome and the intention behind everything they do.

Commutes would be a lot duller if Bruce stopped driving his tram tomorrow. We would miss being able to pop out to buy fresh organic vegetables on a Sunday if Maggie’s closed and the smell of baking bread every morning at Fatto A Mano if they stopped opening their doors.

No day would be the same without the wisdom of Seth’s blog. No week complete without the joy of Tina’s Friday linkpack. If the internet went down, I would miss the inspiration of the members of the Right Company and the readers of my blog, including you.

The world would be better for our being here if we started every day with the intention of being missed tomorrow.

Image by Garry Knight

One Of The Few

filed in Brand Strategy, Success


Few organisations look past the data to see the humanity of the client behind the numbers.

Few companies act as if it’s a privilege to serve their customers.

Few people take time to listen twice as much as they speak.

Few products are made with love.

In a world where we are doing our best to fit in, it’s easy to fall into the trap of emulating what most people are doing. We make our biggest contribution when we dare to do what only a handful will do. Being one of the few is underrated.

Image by Garry Knight

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