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The Human Touch

The woman on the other end of the line at the call centre hesitates. The change in her tone of tells me she doesn’t know the answer to my question. She hesitates. I hear the doubt in her voice. She’s having to go off script, and she’s terrified. She’s trained to answer only certain queries as quickly and efficiently as possible.

Her job is to funnel people to the right email address and move on to processing the next incoming call. She doesn’t know what to do next. And she hasn’t been encouraged to say: ‘I don’t know.’ or ‘I’m not sure, but I will find out for you.’

Our greatest fear when we are anxious or dissatisfied is that we will not be seen, or worse, that we will be ignored. What we want in those moments isn’t the right answer, right away. We want empathy—to be treated with humanity.

When our systems are designed to deliver and do the opposite communication breaks down. We fail everyone in situations where we prioritise efficiency over humanity. It isn’t just the people we serve who lose when we stop being human. When we are empowered to do work we’re proud of, everyone wins.

Image by Arlington Research

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