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When Things Catch On


When things catch on, we often assume that their success happened en masse and out of the blue. One day an idea is invisible to us, the next it’s everywhere.

The truth about ideas that fly is that they gain traction in increments.

One story, one believer, one advocate at a time.

We earn the right to speak to more people by delighting the first one.

Image by Ketan Rajput

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