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The Case For Storytelling


Every day during the current global pandemic we’ve watched the numbers go up.
We’ve listened to our leaders tell us about the number of active cases.
We’ve seen unemployment figures published in news articles.
We’ve heard about the numbers of lives lost.

Our scientists, experts and leaders keep us informed to convince us of the seriousness of the situation. They need to gain our trust and influence us to act in the interest of the collective good. Without a doubt, we need the rigour of data. But we also need the persuasive power of storytelling to spread these life-saving health messages and measures.

Storytelling is our most persuasive technology.

Hearing a story about one person’s experience has more impact on us than all the data in the world. We humans are hardwired to be influenced by stories. And yet, we are rarely trained in the important skill of storytelling.

Every one of us needs to learn these story skills if we are to inspire change. I want our activists, educators, leaders and scientists to become better storytellers. And I want you to be your most influential and inspiring self so that you can use your stories for good.

Last year Seth Godin and I launched The Story Skills Workshop to help more people like you to harness the power of storytelling. Since then, 5,000 people have taken the workshop. We’re proud of how we’ve helped people like you to become better storytellers.

You can sign up for details about when the workshop opens again here.

We each have the power to tell better stories and create the future we want to see.

Image by Raj

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