Unlock the magic in your story now.

Get the free 20 Questions to ask before launching your Idea Workbook when you sign up for updates.

Priorities And Metrics

filed in Brand Strategy, Success

We often default to using narrow parameters to qualify worthiness or quantify excellence. We focus on a company’s revenue or an entrepreneur’s net worth, count the number of books an author sells or followers an influencer amasses.

What we choose to measure has a direct impact on what we then prioritise. And of course, what we prioritise determines the kind of companies and communities we build.

Better then, to set our priorities first and metrics later.

Image by Andrew

Send this to a friend