Posts Tagged ‘truth’
Becoming The Obvious Choice
Today you will repeatedly engage in the process of persuasion. You will try to engage with someone in a way that convinces them to change their opinions, choices or actions—their mind or their behaviour. You will aim to persuade them that you or your product are the obvious choice. We tend to think that persuasion…
Read MoreEverything Starts With Something
When we’re starting a project or working towards a business development goal we typically have a laundry list of everything we want to do. From developing a new product to filing our tax returns, it’s in our nature to want to make immediate and visible progress all at once. That desire to do everything often…
Read MoreThe Measure Of Greatness
I will never forget the first assembly at my children’s school in Australia. Our family had newly migrated to Perth, Western Australia. We wanted to settle our boys as quickly as possible into their new life. So, much to our ten-year-old’s disgust, they were in new schools within two weeks of our arrival. There we…
Read MoreThe Difference Between A Weak Brand And A Strong Brand
The biggest mistake a brand can make is to try being all things to everyone. Weak brands settle for doing what’s easy or obvious. They appeal to the market of everyone, avoid the edges and thus become interchangeable with their competitors. Strong brands know they are this and not that. They intentionally aspire to be something…
Read MoreThe Choice
We know how the trip will pan out even before we get on the tram. The driver is agitated. He uses his bell accordingly. He repeatedly ‘dings’ three times, announcing his tram’s presence on the road. His bell is warning system—reflecting his mood. Everything becomes an emergency. How the driver operates the bell changes his…
Read MoreCreate The Future You Want To See
The best investment I ever made in myself and my business was buying a copy of Seth Godin’s book, Purple Cow. Seth taught me that remarkability was a choice. Just as business owners don’t work just to pay the bills, writers don’t write just so they can eat. They write to create the change they…
Read MoreThe Best Of Us
Our youngest son got his first paying job at a fast food restaurant this summer. He’d walked up and down the street handing out resumes for days and got a single call back. He was interviewed over the phone and invited in for trial one evening. He got the gig. Twenty dollars an hour and…
Read MoreYou Can’t Mimic Your Way To Success
The Louvre is the most visited art museum in the world. It welcomes more than seven million visitors each year. Six million of those visitors are there to see the world’s most famous work of art, the Mona Lisa. An estimated 16,000 visitors a day jostle in front of the 77 cm x 53 cm…
Read MoreHow Matters
The woman clearing tables in the Qantas airport lounge is almost invisible to the many preoccupied travellers she cleans up after. People are anxious to charge their devices, grab a bite to eat and catch their flights. The lounge attendant scrapes plates of half-eaten food and piles them on a trolley to take back to…
Read MoreThe Value Of Subtraction
We spent an estimated $85 billion on hair care in 2017. Sales of products to combat dry and damaged hair are on the rise because more women are using straightening irons to get the ‘perfect look’. We have eaten our way through a $500 billion fast food mountain, then paid $83 billion for gym memberships…
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