Posts Tagged ‘meaningful’
When Did One Day Become Never?
The first time I met Simon he was juggling four dirty plates while greeting customers and directing his team. Over time, I came to know Simon as a friend and also as one of the most gifted people I knew. Simon’s bosses loved how he ran their cafe as if it were his own. They…
Read MoreSignalling
According to the Collins English Dictionary, a signal ‘is a gesture, sound, or action which is intended to give a particular message to the person who sees or hears it.’ We are sending signals to our clients and customers whenever they come into contact with our business or brand—even when we’re not face-to-face. Words, images,…
Read MoreThe Immeasurable Benefits Of The Immeasurable
Joanne has no idea what the return on investment of sweeping her bakery floor is. And yet she does it first thing each morning before the first customer arrives. Harry has no way of knowing if the three hours he spends cleaning his taxi inside and out at the weekend makes a difference to passengers.…
Read MoreWe Value What We Measure
One of my first jobs was working as the manager of a little Dublin cafe that stood at the intersection of two busy city streets. It was a lot of responsibility for someone in their late teens, and I loved it. There was something magical about opening the shutters first thing in the morning when…
Read MoreThe Three Pillars Of Brand Resonance
The most common reason people give for contacting me to work with them is to raise brand awareness. Conventional wisdom dictates that if only more people knew about our products and services, or our ideas and our work, then we would be more successful. There’s only one problem with this worldview. More people knowing your…
Read MoreGet To The Heart Of The Matter
My granny had a chronic dry skin problem all her life. She tried every moisturiser on the planet. She stopped using soap and bathed in lotions the doctor prescribed for her. Nothing worked. No matter what the doctor prescribed or what granny applied to her skin it still cracked and flaked. It’s obvious now looking…
Read MoreBe A Powerful And Purposeful Storyteller
*The following post is an extract from my new book The Right Story.* Throughout history, the technology of the day has always influenced how its users communicate and share ideas. How we think about spreading ideas is shaped by the resources available to us. How we connect and persuade is affected by the way we…
Read MoreThe Upside Of Generosity
The waitress supervising breakfast at the hotel was doing a great job of doing her job. The coffee pots and bread baskets were full. Dirty tables were promptly cleared, and not a single customer had complained that morning. She kept herself busy as the minutes to the end of her shift ticked by. The couple…
Read MoreThe Power Of What Goes Unnoticed
The two sign installers stand back to assess their work before finishing the job. But something isn’t right. A couple of the large adhesive letters they have applied to the storefront window are crooked, and one of the men calls this out. His colleague agrees. The sign is definitely looking a little wonky. But, he…
Read MoreForget Marketing
Forget marketing. Instead, sit down and reflect on what you want your customer to know about why you’re building what you’re building. Tell them everything. Write it down. Start with how you got to this moment and how your journey to it has equipped you to help them. Tell your customers how you’re going to…
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