Posts Tagged ‘meaningful’
Do The Unnecessary
A great deal of our work is about doing the necessary, meeting spec and making sure the client got what they paid for. But much of the skill and all of the joy in our work comes from doing the unnecessary.
Read MoreReverse Marketing
Who is the antithesis of your ideal customer? What’s the message you’d share to convince that person never to buy from you?
When you can tell that story well, you’ll be something to someone.
Small Acts Matter
How we serve we serve matters. Our smallest acts have the power to make the biggest difference.
Read MoreBuild Your Darlings
Build your darlings for the people you care about serving. Those people who will fall in love with how your work enables them to live the lives they want.
Read MoreBetter Work Happens By Design
My parents both left school in their early teens. They and most of their peers were manual labourers, who didn’t get to choose the kind of work they did. They worked in factories or on building sites for most of their lives. Work for them was a means to an end—a way to contribute to…
Read MoreTry Anyway
Texas head teacher, Belinda George, doesn’t have access to more resources than her colleagues. So how does she change her students’ lives for the better? Instead of focusing on the things she and her team can’t control, like educational policy and budgets, she concentrates on the things she can influence. Ms George is then free…
Read MoreEfficiency Vs. Meaning
Mike’s been driving for Uber for three years. In that time he’s done 20,000 trips while maintaining a consistent 4.94-star rating. Mike works when he wants to. He’s earning more than enough money to pay the bills, and yet he can’t help feeling there’s something missing. Mike is a phenomenally successful Uber driver by any…
Read MoreBuild A Trust Engine
In the golden age of the advertising businesses of all sizes relied on ads to promote and sell their products. Giant corporations reached us via TV and whole page newspaper ads. Small businesses got our attention by placing small ads in the local newspaper. In the past advertising allowed average products to gain traction. Now…
Read MoreProud Work
When I was growing up, work was a means to an end for many of the breadwinners in our neighbourhood. Work meant food in the bellies and clothes on the backs of the people you loved. There is both dignity and joy in providing, especially when you’ve gone hungry and shoeless, as my father often…
Read MoreWhat’s On Your ‘Not To Do’ List?
Back in 2007, the New York Times called Apple’s decision not to add a mechanical keyboard to the iPhone their billion dollar gamble). That decision worked out pretty well for Apple. Some of the most successful ideas in the world were born from a conviction about the things the creator, founder or company would not…
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