Unlock the magic in your story now.

Get the free 20 Questions to ask before launching your Idea Workbook when you sign up for updates.

Proud Work

filed in Brand Strategy, Success

When I was growing up, work was a means to an end for many of the breadwinners in our neighbourhood. Work meant food in the bellies and clothes on the backs of the people you loved. There is both dignity and joy in providing, especially when you’ve gone hungry and shoeless, as my father often did when he was a child. I still remember how proud my dad was when he could afford to pay for me to be fitted with a pair of Clark’s black patent leather shoes.

Today, many of us aspire to do more than only provide. We want to do meaningful work. We want the hours we devote to working to stand for something—to be more than an exchange of time for money. If we are driven to find meaning in our work, then we must be clear about not just what we want to do, but who we want to serve and how we want to go about doing it.

Once money is no longer our only driver, we need to discern what enables us to do our best work, and then to detail what those projects or clients we want to work on and with look like. There is no single right formula—no one-size-fits-all answer. There is only your answer.

I have worked in places where the waitress loved her job more than the CEO loved his. And, where the nursing assistant—the least qualified person on the team, made as much impact on patients as the entire medical and nursing staff put together.

Now more than ever we are responsible for the kind of work we do. And more of us are charged with creating the places and circumstances that enable other people to do work they’re proud of.

As Lewis Caroll said; ‘If you don’t know where you are going any road will get you there.’ Once you do know where you want to go, and why, you can proudly choose the path that’s right for you. When you do the right things the way you want to do them, you’ll be surprised how loud your whispers become.

Image by Russell Davies

Send this to a friend