Posts Tagged ‘inspiration’
A Brand Of Magic
The chairs were out of stock. A delivery was expected some time in December, it might clear customs by January. The sales assistant described the import logistics and company policy. She detailed the 55% deposit terms on all orders placed and made sure to add her name to the written quotation the customer had not…
Read MoreHow Winners Win
Do you remember playing musical chairs as a child? As with many games the same people who seemed to ‘have a knack’ or ‘get the hang of it’ always won. I was terrible at musical chairs. I was the kid who hedged her bets, tried to hold on, or scoot around the chairs half sitting,…
Read MoreFive Brand Storytelling Lessons From Jamie Oliver
Who could forget how Jamie Oliver burst onto our screens in the UK almost twenty years ago? While most celebrity chefs of the day adopted the posture of the hero, showing us how to follow their rules to the letter, Jamie made aspirational cooks around the world the hero of the story by making cooking…
Read MoreThe First Rule For Making A Better Product
Do you remember a time when you went to dinner at that restaurant everyone was talking about? You probably booked the table days, if not weeks in advance and told friends how excited you were about going. When you arrived the staff were polite, you got a good table and the meal was well cooked.…
Read MoreThe Most Important Lens We Have
As business owners and team leaders we view our businesses through various lenses. We have a financial lens, a success lens, a marketing lens, a service lens and on and on depending on how complex our organisation is. We measure our performance in a hundred different ways, often neglecting the most significant metric of all—customer…
Read MoreWhat Does This Advertising Do?
It’s easy to erect a billboard that broadcasts to everyone—far harder to build a bridge to meaningful engagement with the people who matter. If it’s not helping you to get closer to your customers then it’s not worth doing. Image by Daniel.
Read MoreQuestioning The Questions—The Truth About Your Data
You’ve probably been on one of those calls to a service provider where having pressed, one, then two, then one again and being on hold for fifteen minutes you finally get to speak to a human being. Sadly, the undervalued team member at the call centre is charged with doing his best to troubleshoot his…
Read MoreThe Secrets To Consistent Marketing
Consistent marketing… Demonstrates a clear understanding about who the product (and thus the marketing) is for. Focuses on the change being created for the customer rather than on what is being sold. Aligns with and reinforces the company’s purpose beyond a single bottom line. Communicates love for and to the customer. Doesn’t feel like marketing.…
Read MoreThe Characteristics Of Beloved Brands
Earlier this week Bob Lefsetz wrote the following line in a post about Elon Musk; “We know greatness when we see it, we clamor for it. We want to get closer to it.” We also want to emulate it—to understand the qualities and characteristics that elevate certain leaders, businesses and brands above the rest. Analyse…
Read MoreAwareness Is Overrated
Every entrance and exit to the market was in lock down on Saturday. The footpaths, walkways and zebra crossings we each covered by teams of two volunteers shaking collection tins and asking for donations. Several over-enthusiastic volunteers stepped out into the path of oncoming pedestrians to make saying ‘no’ was a physical act. Back home…
Read More