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The Secrets To Consistent Marketing
filed in Marketing, Storytelling, Strategy
Consistent marketing…
Demonstrates a clear understanding about who the product (and thus the marketing) is for.
Focuses on the change being created for the customer rather than on what is being sold.
Aligns with and reinforces the company’s purpose beyond a single bottom line.
Communicates love for and to the customer.
Doesn’t feel like marketing.
Image by Robert Neff.