Posts Tagged ‘inspiration’
The Unspoken Problem With Traditional Marketing Campaigns And Product Launches
It’s not unheard of for an entrepreneur or organisation to send 10-20 emails during an online product launch. We all understand that part of the job of our marketing is as McKinsey puts it; “…is to reach consumers at the moments that most influence their decisions.” This is why you have no choice but to…
Read MoreShortcuts Are Overrated
A map works even though the cartographer hasn’t described how every step should be taken. We get to where we want to go when we have a good reason for going there. Tactics are useless without a strategy. Shortcuts are overrated. Results take time. Why hurry? Image by Franco Folini.
Read MoreThe Alternative To Winning The Awareness Game
The top 200 advertisers in the U.S. spent $137.9 Billion on ads in 2014. When you’ve got those resources it’s easy to play the awareness game. What if newspaper presses came to a stop and banner ads were abolished on the grounds of inciting mindless consumption? Imagine a world where billboards were torn down to…
Read MoreMeaningful Work
We’ve all witnessed a version of this in action. The speciality restaurant vowing to serve free range, grass fed and organic. The gift shop committed to selling local and artisanal. The designer who refuses to work with fast food companies. Uncompromising—until they think about scaling or they hit a bump in the road of their…
Read MoreWhat Do You Want Your Audience To Remember?
Many people who’ve read my latest book Meaningful: The story of ideas that fly say that the introduction impacted them the most. It would never have been written without a nudge from a trusted friend, who reminded me after he’d read the manuscript that some people might only read one page. We don’t always have…
Read MoreThe Noisy Bell And Napkin Worthiness
John Lydgate was right, “you can’t please all of the people all of the time.” And yet a huge part of our job as business leaders, entrepreneurs and product creators is to meet a standard that pleases most of the people we serve, most of the time. Feedback—the information and reactions we receive about our…
Read MoreThe Right Thing To Do
Joe was in a real fix. The equipment he’d been scheduled to hire from the builder’s supplier had accidentally been hired to another customer, there wasn’t an alternative machine available for a month. Joe needed to do something fast, if he didn’t the job he was working on would be behind time by weeks and…
Read MoreDoing Is Underrated
The customer you could follow up with. The survey waiting to be sent. The product you could trial. The colleague yet to be contacted. The copy you could test. The important observation you might take action on. Each one is an opportunity to learn something that could change everything. The GoPro started as a camera…
Read MoreThe Opportunity Equation
In order for a business to take advantage of an opportunity four factors must be in place. The formula looks like this. VISION + RESOURCES + SKILLS + PLAN = OPPORTUNITY REALISED An opportunity can only be realised when you have the vision to recognise it and the resources, skills and plan to execute on…
Read MoreHow Will You Get To Where You Want To Go?
There are always things we know we’d like to change or improve about our businesses. Often we’re just not sure what’s missing, how to begin or even where to start. To make change happen you need to have the vision to know where you’re going, the skills and resources that enable you to get there…
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