Posts Tagged ‘brand framing’
When Marketing Works
Marketing works best when it’s in service of the customer.
Read MoreWhat’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
Read MoreThe Value Conversation
What’s the value conversation your customer is having?
Read MoreEverything Speaks
The fundamentals don’t garner loyalty. Customers want an experience. People don’t just buy what we serve—they buy how it makes them feel.
Read MoreA Word About Value
How much is an avocado worth? The answer is, it depends. It depends on the season, the stock levels, how much the customer wants it and the context in which they are buying or consuming it. Buy an avocado from the market, and it might be as little as $2.50. Mash it up, serve it…
Read MoreWords And Deeds
When we moved to our neighbourhood, the independent organic grocer was a community hub. The sales staff knew locals by name. The fruit and vegetables were plentiful and fresh. And customers were offered food tastings every day. And then bit by bit things started to change. The owner opened a store in a neighbouring suburb,…
Read MoreWhat Can You Learn From Your Competitors?
What’s the story your competitor doesn’t want to tell?
Read MoreThe Power Of Brand Energy
Brand energy builds brand equity.
Read MoreWithout You
If I were to ask you to explain your company’s ‘value proposition’ you’d probably hesitate. But if I asked you what your customer would miss if your work didn’t exist, you’d likely have some thoughtful answers about why she needs what you make, serve or sell. Sometimes the language and frames we use stop us…
Read MoreThe Two Rules Of Good Marketing
The best marketing does two things: 1. It empowers people to make decisions now that they won’t regret later. 2. It helps people to do the things they want to do. If you’re helping the people you serve to do both of these things, you can proudly say you’re a good marketer. Image by Eric…
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