Unlock the Magic in Your Story Now
Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.
The Value Conversation
Value is our subjective judgement about the utility, worth or desirability of goods, services or experiences.
It’s the story we each believe about the significance of something.
The value conversation is how we prioritise the allocation of finite resources.
The story we tell ourselves about the cost of gains over losses.
What’s the value conversation your customer is having?
Image by Mark Zamora