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The Myth Of Significance


Lately, we have come to believe in the myth of significance. Put our faith in being chosen, becoming ‘the one’. Striving to be bigger, noticed or more than, while simultaneously recounting a narrative of never enough.

In our minds, significance boasts a title, resides in a corner office, speaks from the centre stage, gaining recognition far and wide.

Significance, though, hides in plain sight. Carrying out seemingly small, unimportant acts, with intention and conviction. Without permission, to rewrite the future

Image by Anders Hellberg, Courtesy of TEIA

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