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The Art Of Discovering Opportunities

filed in Brand Strategy, Success

How often do we look down when we could look up?

How often do we do the obvious instead of exploring what’s been overlooked?

How often do we sit tight when we could dive in?

How often do we make excuses instead of making our mark?

How often do we look away when we could look closer?

How often do we decide to follow instead of taking the lead?

How often would we choose to fail if we saw failure as a stepping stone on the path to opportunity?

Image by Kevin.

The Power Of Perspective

filed in Brand Story, Success

The brilliant science graduate had a decade of first class education behind her. But the industry she thought she’d been equipping herself to excel in was experiencing a sudden downturn and her hope of finding the work she had trained to do. Her excellent academic record and transferable skills were worthless in the face of the story she told herself about the future.

Hope impacts our internal narrative, acting like the aperture of a camera’s lens controlling the amount of light reaching the film. It makes us more resourceful, fuels our resilience and strengthens our resolve. We might not have the ability to alter the scene but we can change our perspective.

We have more power to shape our stories than we realise.

Image by Elizabeth Haslam.

Getting There

filed in Success

In my mother’s day, ‘getting there’ meant finding a partner, having a roof over your head and family you could afford to feed. That’s still the reality for many but probably not for most people reading this today.

Now ‘there’ is now the elusive place where accomplishments are built ever higher, boxes are ticked and accolades rain down. A transient state of worthiness we achieve when we finally have proof that we’ve done enough, achieved enough, been enough. ‘There’ is a metric that quickly loses it’s shiny allure once it’s met. A journey we are encouraged to feel we should be on and a destination where many of us will never feel we’ve quite arrived.

The truth is we are ‘there’ in every moment we live without comparison, or spend our time wisely. When we give of ourselves generously and create intentionally. It’s not some distant or better horizon, but a grounded state we can give ourselves permission to inhabit.
You’re already there if you choose to be.

Image by Stephanie Onderchanin

How Our Actions And Results Align

filed in Entrepreneurship, Success

If we want attention, we must deliver value.
If we want to be innovative, we must practice empathy.
If we want loyalty, we must give respect.
If we want to be believed, we must earn trust.
If we want rewards, we must embrace risks.
If we want to matter, we must create meaning.

We not only reap what we sow but also how and why we sow.

Image by carnagenyc

Metrics For A Job Well Done

filed in Brand Strategy, Success

Every business has metrics for a job well done. We know when our sales are up and complaints are down. We can measure our organisation’s performance and success in a myriad of ways.

For many businesses, success is measured in efficiencies and financial targets. Others choose to pay attention to customer’s success stories. The old axiom that ‘what’s measured improves’ holds true. When we clearly define the path we want to take we have a better chance of following it.

Three Success Assessment Questions For You

What do our customers expect from us?
How can we help our customers to reach their goals?
How exactly will we know when we’ve succeeded?

Your customer’s success story is your story too.

Image by Brandon Binkwilder Santana.