Unlock the magic in your story now.

Get the free 20 Questions to ask before launching your Idea Workbook when you sign up for updates.

How To Fill The Gap That’s Yours To Fill

filed in Brand Strategy, Success

No bookstore can stock more books than Amazon. No local clothing designer can launch a new range faster than Zara. No artisan chocolatier can sell chocolate cheaper than Cadbury.

If there’s nothing your bigger, faster, cheaper competitors can’t do, how will your business keep up? How will you survive, let alone thrive?

Your sustainable advantage comes, not by obsessing over what your competitors can’t do, but by doing what they won’t do to delight customers. That gap is yours to fill.

That’s how Amazon became Amazon—by investing in and doing the things other retailers didn’t do. And it’s how you will build a business you’re proud of as you create the future you want to see.

Image by Shinya Suzuki

Big Enough

filed in Brand Strategy, Success

Conventional business wisdom suggests that success is dependent on achieving scale. We’ve come to equate fulfilling our potential with being number one—having the biggest piece of the pie. In our quest for success, we sometimes forget to question how much pie is enough.

Exceeding the optimal amount of pie has consequences. We fail to deliver on expectations when we bite off more than we can chew. We become preoccupied with the acquisition of customers instead of working to keep the customers we have. We obsess about sustaining an advantage and forget to celebrate what we’ve accomplished. We move too fast or too soon. We don’t reflect on the difference we’re making. And we stop enjoying the journey because we’re always chasing a bigger piece of the pie.

You don’t need every customer. You don’t have to go after every single opportunity. You don’t need to be bound by traditional metrics of success. You can choose to be big enough.

Image by srietzke

Create The Future You Want To See

filed in Brand Strategy, Success

The best investment I ever made in myself and my business was buying a copy of Seth Godin’s book, Purple Cow. Seth taught me that remarkability was a choice. Just as business owners don’t work just to pay the bills, writers don’t write just so they can eat. They write to create the change they want to see in the world. That’s what we’re all here to do.

My new book, Story Driven: You don’t need to compete when you know who you are, published a few days ago. It’s my most important work. That’s why I’m launching the Kindle eBook edition at the special price of 99 cents this week. I’m not only inviting you to invest in yourself by buying a copy. I’m encouraging you to invest in your friends and colleagues by gifting the book to them.

You can buy and gift Story Driven today on Amazon.com, or if you’re in Australia, Amazon.com.au and the UK, Amazon.co.uk
(It’s available in all international Amazon stores. Search your local Amazon store by title and author).

We get to choose the future we want to see and the chance to create it together.
Thanks for giving me a reason to write.

Image by Kieran Jiwa

The Best Of Us

filed in Brand Story, Success

Our youngest son got his first paying job at a fast food restaurant this summer. He’d walked up and down the street handing out resumes for days and got a single call back. He was interviewed over the phone and invited in for trial one evening. He got the gig. Twenty dollars an hour and as many shifts as he could handle taking orders and wiping tables late into the night. The shifts ran from the evening until the early hours of the morning. Sometimes he was barely in bed before dawn. But he stuck with it for the entire summer without complaining. Then one day he mentioned he hadn’t been paid for a couple of weeks. His boss owed him over a thousand dollars in back pay.

My husband and I reacted as many parents would. We were suddenly on guard, wary that our child (who is his own man now) wasn’t exploited. We offered unhelpful suggestions about what he should do next, telling him he probably shouldn’t work more shifts until he was paid. Our boy didn’t blink. Not showing up wasn’t an option. He’d committed, they were short staffed. He wouldn’t let his other team members down.

I remember when he was seven years old and winning prizes for being top in everything at school. The quiet, watchful blonde kid with deep brown eyes, who seemed to make no effort and yet always come out on top. After an assembly where he was awarded a medal for the best piece of creative writing in the state, one of the class Mums approached me. She had two questions. ‘What does he read? What do you feed him?’ I laughed until I realised she wasn’t joking.

People who don’t know our son judge him by his academic performance. He’s evaluated by his grades and ability to ‘achieve’ in the conventional sense of the word. What they don’t often see is the real measure of him. His kindness. His sense of fairness. His tenacity. His wicked sense of humour. His character. The things that can’t be measured. The things that make him, him.

He will probably be picked one day because of how he looks on paper—for his scores or the number of research papers he’s published. Whoever works with him won’t know until later why they are lucky to have him on their team.

Our stories are not defined only by what is seen and known. The imagination can’t always capture the best and the beauty of us.

Image by Robin Jaffray

Now Vs. Next

filed in Brand Strategy, Success

We’ve come to believe that the ability to focus on the future is the cornerstone of achievement, success and progress. But we’re in such a hurry to get there we often sacrifice the opportunity to do our best work in this moment. The irony, of course, is that tomorrow’s success is dependent on the groundwork we do today. Begin where you can. Start here.

Image by Javi

Unlock the magic in your story now.

Get the free 20 Questions to ask before launching your Idea Workbook when you sign up for updates.