An ideal audience isn’t just one that’s available—it’s one that’s receptive.
When we say something is just as important as how we say it.
What gap does your product or service help your audience to bridge?Read More
If we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.Read More
Our choices not only determine our priorities, plans and results—they are also clues about what matters to us.Read More
Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.Read More
We have the opportunity every day to work by heart or to choose to do it with heart.
The more often we choose the latter the better for all of us.
I remember landing my first ‘real’ job like it was yesterday. One of the big British supermarket chains was opening a huge store not far from where I lived in Dublin. It was good news for the hundreds of people who would be employed there—more jobs, more choice for consumers—a win-win. At fifteen, I thought…Read More
When we begin to think in terms of nurturing (protecting something while it grows), we are compelled to be more intentional about how we grow—and focusing on how makes all the difference.Read More
We can all benefit from learning to demonstrate, not just explain the value we create. Marketing and sales are about showing and telling.Read More
Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers. Company-customer fit is unerrtated.Read More