What makes you the best choice for the people you want to serve?

What makes these people the best choice for you?

What stories do you choose to tell your right people about the value you create?

What stories do your right people choose to believe about the value you deliver?

What choices do you make every day about how to build your right business?

How do those choices help you to earn the trust of the right people?

Our choices not only determine our priorities, plans and results—they are also clues about what matters to us.

Image by Maarten van den Heuvel