The one thing all successful ideas have in common is that they spread. But why?Read More
The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.Read More
You, your product or your company can stand out by changing how someone feels about themselves in your presence, not just today, but every day.Read More
The better we are at discerning who our right people are the more shared value we can create.Read More
It’s easier to build the right business for the right people when you know who those people are.Read More
When we own the work we’re proud of it becomes more valuable to the people we serve.
How are you owning the work you’re proud of?
You can find an opportunity to delight, especially when you disappoint. A mistake doesn’t always have to end in disappointment.Read More
When you’re brave enough to put a stake in the ground, you will find your right people—those people who you can help.Read More
Even though nine of her children emigrated to England in the 1960s to find work, my grandmother never travelled outside Ireland. She refused to taste cucumber, even though my English aunt insisted on making cucumber sandwiches whenever she came to visit. Even after her doctor told her cigarettes were bad for her angina. Granny still…Read More
We’re more likely to retain customers, get repeat sales and be recommended by simplifying the decision process.Read More