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Effective Change

Even though nine of her children emigrated to England in the 1960s to find work, my grandmother never travelled outside Ireland.

She refused to taste cucumber, even though my English aunt insisted on making cucumber sandwiches whenever she came to visit.

Even after her doctor told her cigarettes were bad for her angina. Granny still smoked forty cigarettes a day, until the day she died of a massive heart attack.

My Granny didn’t see herself as the kind of person who would get on a boat or try food she’d never eaten. And her enjoyment of smoking outweighed the downsides in her eyes.

Changemaking isn’t as simple as taking someone on a journey to something different. Effective change engages someone in the act of being the kind of person they want to be.

When you know who your people want to become, you can tell a more relevant and resonant story.

Image by Tiago Murano

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