You don’t need to compete
when you know who you are.

Consulting

People don’t buy what you do, they buy how you make them feel and the story you give them to tell.

Community

the Right Company is a community of small business owners getting support to build their right company.

Speaking

Bernadette inspires business audiences to tell better stories, that move people to act, so that they can create an impact.

Products

The course and guide that have helped hundreds of businesses to grow by understanding the story to tell.

recently on the blog

The Unfair Exchange

‘That will be eight dollars,’ the woman, who is carefully weighing and wrapping two serves of freshly made fettuccine for us to take home, says. As my husband is about…

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Better Customers

When we know who we’re building for and what they care about, we get better.

Read More

On Being Valued

If we want to be valued for both the skills that differentiate us and the work that brings us joy, then we must find ways to articulate that value to our customers. Better stories create value.

Read More

The Unfair Exchange

‘That will be eight dollars,’ the woman, who is carefully weighing and wrapping two serves of freshly made fettuccine for us to take home, says. As my husband is about…

Read More

Better Customers

When we know who we’re building for and what they care about, we get better.

Read More

On Being Valued

If we want to be valued for both the skills that differentiate us and the work that brings us joy, then we must find ways to articulate that value to our customers. Better stories create value.

Read More

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