You don’t need to compete
when you know who you are.
Consulting
People don’t buy what you do, they buy how you make them feel and the story you give them to tell.
Community
the Right Company is a community of small business owners getting support to build their right company.
Speaking
Bernadette inspires business audiences to tell better stories, that move people to act, so that they can create an impact.
Products
The course and guide that have helped hundreds of businesses to grow by understanding the story to tell.
recently on the blog
Invest in Second Contact
Both businesses and the customers win when we prioritise affinity over attention.
Begin With Wants and Needs
All successful businesses do two things. They fulfil the unmet needs and unspoken desires of their ideal customer.
What’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
Invest in Second Contact
Both businesses and the customers win when we prioritise affinity over attention.
Begin With Wants and Needs
All successful businesses do two things. They fulfil the unmet needs and unspoken desires of their ideal customer.
What’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
working with businesses like yours,
trusted by brands like these
