You don’t need to compete
when you know who you are.
Consulting
People don’t buy what you do, they buy how you make them feel and the story you give them to tell.
Community
the Right Company is a community of small business owners getting support to build their right company.
Speaking
Bernadette inspires business audiences to tell better stories, that move people to act, so that they can create an impact.
Products
The course and guide that have helped hundreds of businesses to grow by understanding the story to tell.
recently on the blog
The Unfair Exchange
‘That will be eight dollars,’ the woman, who is carefully weighing and wrapping two serves of freshly made fettuccine for us to take home, says. As my husband is about…
Better Customers
When we know who we’re building for and what they care about, we get better.
On Being Valued
If we want to be valued for both the skills that differentiate us and the work that brings us joy, then we must find ways to articulate that value to our customers. Better stories create value.
The Unfair Exchange
‘That will be eight dollars,’ the woman, who is carefully weighing and wrapping two serves of freshly made fettuccine for us to take home, says. As my husband is about…
Better Customers
When we know who we’re building for and what they care about, we get better.
On Being Valued
If we want to be valued for both the skills that differentiate us and the work that brings us joy, then we must find ways to articulate that value to our customers. Better stories create value.
working with businesses like yours,
trusted by brands like these
