You don’t need to compete
when you know who you are.
Consulting
People don’t buy what you do, they buy how you make them feel and the story you give them to tell.
Community
the Right Company is a connected online community of like-hearted entrepreneurs, supporting each other to build companies they’re proud of.
Speaking
Bernadette inspires audiences big and small to unlock the value in their story, differentiate their brand and grow their business.
Products
The course and guide that have helped hundreds of businesses to grow by understanding the story their customers want to hear.
recently on the blog
What’s The Story The Customer Is Telling Himself?
For a long time, our family’s favourite salt came in either 125g or 250g boxes. Last week I noticed the supermarket now stocks it in a 55g refillable mill. It’s...
The Forgotten Purpose Of Marketing
We tend to think of marketing as the way we promote and sell our services. Marketing is partly what we do to take a potential customer on a journey from...
A Word About Value
How much is an avocado worth? The answer is, it depends. It depends on the season, the stock levels, how much the customer wants it and the context in which...
What’s The Story The Customer Is Telling Himself?
For a long time, our family’s favourite salt came in either 125g or 250g boxes. Last week I noticed the supermarket now stocks it in a 55g refillable mill. It’s...
The Forgotten Purpose Of Marketing
We tend to think of marketing as the way we promote and sell our services. Marketing is partly what we do to take a potential customer on a journey from...
A Word About Value
How much is an avocado worth? The answer is, it depends. It depends on the season, the stock levels, how much the customer wants it and the context in which...
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