brand values
582 posts
Stronger Together
It’s the day before Melbourne cafes close again under reinstated lockdown restrictions. The owner of the Italian restaurant that opened in January is heart sore. We get chatting as I’m paying the bill. He explains that due to then pandemic they’ve been able to have patrons dine in for only nine of t
Giving Attention Vs. Getting Attention
The more people have to attend to, the harder it is to get their attention. Attention is a precious resource. And as with any resource, scarcity creates value. Our culture has taught us that those who can capture the most attention win—never more so than in the digital age. So, we devote a considera
Needs And Wants
If we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.
A Question Of Choices
Our choices not only determine our priorities, plans and results—they are also clues about what matters to us.
By Heart Vs. With Heart
We have the opportunity every day to work by heart or to choose to do it with heart. The more often we choose the latter the better for all of us.
Showing Value
We can all benefit from learning to demonstrate, not just explain the value we create. Marketing and sales are about showing and telling.
On Finding The Right Customers
Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers. Company-customer fit is unerrtated.
The Lost Art Of Storytelling
What stories will you tell today and why will they matter to the people who hear them?
Believed In
The one thing all successful ideas have in common is that they spread. But why?
Worthy
The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.
Stand Out
You, your product or your company can stand out by changing how someone feels about themselves in your presence, not just today, but every day.
The Value Of Discernment
The better we are at discerning who our right people are the more shared value we can create.
Exactly Who Do You Serve?
It’s easier to build the right business for the right people when you know who those people are.
Immeasurable Success
How we keep score changes the stories we tell, the businesses we build and the societies we shape.
Disappointment And Delight
You can find an opportunity to delight, especially when you disappoint. A mistake doesn’t always have to end in disappointment.
It’s Not For You
When you’re brave enough to put a stake in the ground, you will find your right people—those people who you can help.
Effective Change
Even though nine of her children emigrated to England in the 1960s to find work, my grandmother never travelled outside Ireland. She refused to taste cucumber, even though my English aunt insisted on making cucumber sandwiches whenever she came to visit. Even after her doctor told her cigarettes wer
On Persuasion
Persuasion is less about making people have a complete change of heart and more about finding common ground.
Make Your Customer The Hero
The best marketers give people something to believe in, not just something to buy.
Faith Vs. Proof
We’re more likely to retain customers, get repeat sales and be recommended by simplifying the decision process.
