brand values
582 posts
The One And Only
Competing is a zero-sum game. We succeed when we make peace with the fact that we don’t need to compete when we know who we are.
Purposeful Connection
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.
Being Heard Is Overrated
It’s easier to be heard when we shout. But being heard shouldn’t be our ultimate goal.
Earning A Competitive Advantage
Very few new businesses have an unassailable advantage that makes them the only choice for a prospective customer. Most don’t make measurably superior products or own proprietary software. They haven’t patented a secret formula, and they don’t necessarily have more resources or talent than the next
The Unfair Exchange
‘That will be eight dollars,’ the woman, who is carefully weighing and wrapping two serves of freshly made fettuccine for us to take home, says. As my husband is about to hand her the cash, she takes another handful of the pasta from behind the glass and adds it to our package. She doesn’t announce…
Stories Make Us Stronger
We build more resilient families, companies and communities when we know who we are. We get stronger together when we prioritise finding, owning and sharing our stories.
The Inner Scorecard
We are acutely aware of what makes us remarkable in the eyes of others. We have learned to live and work by, as Warren Buffet calls it, an outer scorecard—often at the expense and neglect of doing what’s right and what’s right for us.
Reaching Resonance
The impact you make will depend on your ideas resonating with the right people—not just reaching the most people.
The Power Of Describing The Problem
t’s tempting to jump ahead to creating solutions before describing the root of the problem. But we can’t we begin to have honest conversations about how to solve problems before we own them.
The Role Of Rules
Doing what’s accepted or expected isn’t necessarily the right thing to do. It’s worth checking if the rules we hold dear, and fast to are helping the people we serve.
Who Do You Want To Be To Whom?
The key question for all of us, no matter what business we’re in, is who do we want to be to whom? When we lose sight of who we’re in business to serve, and why we lose more than our competitive advantage. We lose the heart and soul of our business.
Shame About The Weather
Some people have no choice but to pay attention to the weather. Pilots, fishers and farmers must make allowances for the state of the atmosphere on any given day. But for most of us, the weather isn’t a problem, unless we believe and declare it to be. And yet, we allow our thoughts about the…
When Marketing Works
Marketing works best when it’s in service of the customer.
10 Benefits Of Strategic Storytelling
Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.
Planned Progress
If you’re going to build the business you want, then you must be intentional about how you’re going to do it. There is no such thing as accidental progress.
What’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
When Subjectivity Wins
Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the better.
Get Specific To Get More Customers
The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.
Values, Choices And Strategy
Sharing your values, and better, demonstrating them to your customers is a smart strategy. How are you doing that in your business?
Say It With Intention
Communication is not just an exchange of information, it’s also an exchange of intention. We’re never just speaking or writing the words to be heard, we’re always trying to make ourselves understood.
