brand awareness
253 posts
Consistent, Persistent And Patient
The slim woman dressed in activewear, in line at the cafe next to the gym, orders a black coffee. As she’s handing over her card when the barista asks her the question he’s asked every single customer who ordered a takeaway coffee that morning. ‘Would you like a glazed doughnut for just $2 to go…
Showing Value
We can all benefit from learning to demonstrate, not just explain the value we create. Marketing and sales are about showing and telling.
On Finding The Right Customers
Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers. Company-customer fit is unerrtated.
Only Human
We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.
Believed In
The one thing all successful ideas have in common is that they spread. But why?
Worthy
The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.
The Value Of Discernment
The better we are at discerning who our right people are the more shared value we can create.
Exactly Who Do You Serve?
It’s easier to build the right business for the right people when you know who those people are.
It’s Not For You
When you’re brave enough to put a stake in the ground, you will find your right people—those people who you can help.
Effective Change
Even though nine of her children emigrated to England in the 1960s to find work, my grandmother never travelled outside Ireland. She refused to taste cucumber, even though my English aunt insisted on making cucumber sandwiches whenever she came to visit. Even after her doctor told her cigarettes wer
On Persuasion
Persuasion is less about making people have a complete change of heart and more about finding common ground.
Make Your Customer The Hero
The best marketers give people something to believe in, not just something to buy.
Faith Vs. Proof
We’re more likely to retain customers, get repeat sales and be recommended by simplifying the decision process.
Do’s AND Don’t Do’s
It’s worth remembering that it isn’t only what we do that people notice— sometimes it’s what we don’t do that determines our results.
Purposeful Connection
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.
Being Heard Is Overrated
It’s easier to be heard when we shout. But being heard shouldn’t be our ultimate goal.
Your Brand Is What You Consistently Do
What you consistently do—every time, without fail, differentiates your business.
Better Customers
When we know who we’re building for and what they care about, we get better.
On Being Valued
If we want to be valued for both the skills that differentiate us and the work that brings us joy, then we must find ways to articulate that value to our customers. Better stories create value.
Message Before Medium
Since our objective must always be resonance over reach, it isn’t the medium that should dictate our communication strategy—it’s the message.
