Skip to content

Unlock the Magic in Your Story Now

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for updates.

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for updates.

On Finding The Right Customers


Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers.

Here are ten questions you can ask yourself to guide your thinking about what kind of customers will enable you to do your best work.

10 Questions For Finding The Right Customers

1. If you could only work with a handful of customers, which would you choose?

2. Why are these customers ideal for you?

3. What do your ideal customers want from a service provider?

4. What do you want from your customers?

5. What story will you tell customers about why you are the best fit for them?

6. What story will you tell customers about why they are the best fit for you?

7. How will you price your products and services to attract only those ideal clients?

8. How many of these ‘right customers’ do you need to build a viable business?

9. Where will you find your ideal customers?

10. How will your ideal customers find you?

Customer-company fit is underrated.

Image by Cristina

gift icon
Share this article

Send this to a friend