Posts Tagged ‘marketing’
What Does Success Look Like?
Back in the ’90s, when I was pregnant for the second time, our local health authority announced new measures to cut waiting times at hospital outpatient clinics. This was great news for me and other pregnant women who were often juggling appointments with work or childcare arrangements. Late on in my pregnancy, I arrived for…
Read MoreThe Convenience Trap
The homeless man sitting at the Brunswick Street junction doesn’t look up as people walk past. He doesn’t try to catch the eyes he knows are trying to avoid his. He lets the cardboard sign at his feet do the talking. The headline in red crayon tells us that he’s genuinely homeless. There isn’t enough…
Read MoreThe Power Of Actionable Feedback
How many times do you politely leave a restaurant after a bad experience, vowing never to return, without letting the manager know what you think? How often have you stopped buying from a brand you once trusted without telling them why? How valuable would your feedback be, if only these companies were in the habit…
Read MoreTwo Ways To Think About Selling
Are you selling or are you showing up in the best light for the people who need you? Sales can be a service. And vice versa. Image by Garry Knight
Read MoreThe Shorthand Trap
Everywhere we look in our digital world we increasingly see options to choose digital shorthand over a handcrafted, personal response. Gmail’s Smart Reply and Smart Compose features for responding to emails, and LinkedIn’s convenient Quick Replies will save us time today, but what might they cost us in the long run? Who do we become…
Read MoreA Deliberate Advantage
Voting is compulsory here in Australia. To make it easier for people polling places now open the weekend before election day. Early voting in our state and local council elections opened last weekend. As we lined up at the entrance to the polling place we were met by representatives of all candidates and parties. Each one…
Read MoreHow We Do Matters
One of the owners of Melbourne’s most iconic café died tragically a week ago. Sisto Malaspina had been serving espresso to Melburnians at Pellegrini’s since 1974. Tributes poured in from across the community about the impact he and his café had on people and the city. The one that struck me was the story told by…
Read MoreThis IS Marketing
As I boarded the long-haul flight, I kept my fingers crossed that I’d get some sleep before we landed. So it was a relief when my fellow passenger, Don, declared his intention to do the same. We agreed that we weren’t anti-social, just two pragmatists trying to come away from the journey in the best…
Read MoreThe Right Customer
A lot has changed in the six months since I last walked through the Melbourne suburb of Albert Park. New cafes have opened. Others have closed their doors. Some established cafes have queues of people waiting for tables, while several, just a few hundred metres down the street, are empty. There’s no doubt that the…
Read MoreThe Power Of Because
Over several decades our traditional, mass marketing culture taught us that marketing and sales were about finding the angle. Marketing became about getting creative with the truth and being a master of spin. It doesn’t have to be this way. We can choose to do the kind of marketing we’re proud of. What if instead…
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