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The Power Of Actionable Feedback

filed in Brand Strategy


How many times do you politely leave a restaurant after a bad experience, vowing never to return, without letting the manager know what you think?

How often have you stopped buying from a brand you once trusted without telling them why?

How valuable would your feedback be, if only these companies were in the habit of asking for it?

It’s hard to ask questions that elicit useful feedback. Fear about the response we might get holds us back because suggestions inevitably make work for us. The trick to making feedback actionable is to ask a specific question of the right people at the right time.

You don’t need everyone’s opinion about everything to improve your product, service or business. But it’s important to ask the people who matter questions about the things you are willing to change.

Image by Garry Knight

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