Posts Tagged ‘entrepreneurs’
Double Your Business
Greg opened his diary and booked the new client in. It was a small electrical job, hardly worth going out of his way for the call out fee of $120—the kind of job that most of his competitors wouldn’t have dreamed of booking this close to Christmas when everyone wanted everything yesterday. He turned up…
Read MoreDoing The Maximum
Everywhere you look today you will see people doing the minimum. The cashier at the electrical store processing customers without acknowledgement. The doctor who casually flips through your notes without making eye contact. The lecturer using the ‘death by PowerPoint’ teaching method. We hardly ever experience someone doing the maximum (like the driver on the…
Read MoreWhat’s The End Game?
Before you pivot. Before you expand. Before you take on extra staff. Before you act on conventional wisdom. Before you panic about the numbers. Before you say ‘yes’ to something when you really mean ‘no’. Before you become someone you don’t recognise. Ask yourself, What was my original intention for this business? Now write those…
Read MoreGood To Do Vs. Right To Do
The brand new billboard spanned the four lanes of the freeway that led to the airport. The location was obviously a strategic move, given that the company being advertised was in the travel business. The gorgeous image of a lone traveller in the wilderness had likely been painstakingly chosen by the marketing department in consultation…
Read MoreThe Opportunity Equation
In order for a business to take advantage of an opportunity four factors must be in place. The formula looks like this. VISION + RESOURCES + SKILLS + PLAN = OPPORTUNITY REALISED An opportunity can only be realised when you have the vision to recognise it and the resources, skills and plan to execute on…
Read MoreWant To Vs. Have To
The famous fashion designer doesn’t have to pay a fair wage to the workers in the Indian village, who hand bead the $600 dresses she sells to affluent Melburnians. Her customers would never know—and yet she does. The busy graphic designer doesn’t have to make suggested improvements to the slide deck he’s working on. His…
Read MoreNot Everything Is An Opportunity
We first met casually, in a social situation one Saturday morning. Less than five minutes into the small talk Terry asked what I did for a living. No sooner had the words “I run my own business” left my lips, than his hand reached into his back pocket to draw out some business cards (one…
Read MoreA New Book To Help You Create Ideas That Fly
I’ve spent the last two years writing, speaking and consulting about how to succeed by making your ideas resonate with the people you want to serve. My new book Meaningful: The Story Of Ideas That Fly is the culmination of that work. Our new digital landscape has spawned an entrepreneurial culture and the belief that…
Read MoreBefore You Pitch
At the end of the event a small group gathered around the presenter. He had flown in from Europe the day before and was bound to be jet lagged. Despite that he had delivered an informative and inspiring keynote about how his company—one of the most powerful brands in the world, used customer insights to…
Read MoreThe Most Powerful Thing You Didn’t Do Today
Have you ever been footsteps away from a window and yet found yourself opening an app or doing a Google search to check the weather, instead of simply going over to the window and opening the curtains? Me too! Why is that? We are now in the habit of outsourcing our thinking and second guessing…
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