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What’s The End Game?

Before you pivot.
Before you expand.
Before you take on extra staff.
Before you act on conventional wisdom.
Before you panic about the numbers.
Before you say ‘yes’ to something when you really mean ‘no’.
Before you become someone you don’t recognise.

Ask yourself, What was my original intention for this business?
Now write those answers down.

Do the actions you’re taking today, or planning to take tomorrow align with those original intentions? Is where you’re headed next really where you want to go?

Image by The Cool Quest.

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