Posts Tagged ‘difference’
The Upside Of Generosity
The waitress supervising breakfast at the hotel was doing a great job of doing her job. The coffee pots and bread baskets were full. Dirty tables were promptly cleared, and not a single customer had complained that morning. She kept herself busy as the minutes to the end of her shift ticked by. The couple…
Read MoreThe Power Of What Goes Unnoticed
The two sign installers stand back to assess their work before finishing the job. But something isn’t right. A couple of the large adhesive letters they have applied to the storefront window are crooked, and one of the men calls this out. His colleague agrees. The sign is definitely looking a little wonky. But, he…
Read MoreForget Marketing
Forget marketing. Instead, sit down and reflect on what you want your customer to know about why you’re building what you’re building. Tell them everything. Write it down. Start with how you got to this moment and how your journey to it has equipped you to help them. Tell your customers how you’re going to…
Read MoreWhat Does Success Look Like?
Back in the ’90s, when I was pregnant for the second time, our local health authority announced new measures to cut waiting times at hospital outpatient clinics. This was great news for me and other pregnant women who were often juggling appointments with work or childcare arrangements. Late on in my pregnancy, I arrived for…
Read MoreWho Loves Your Work?
Who loves what you do? Who tells their friends? Who waits in line? Who buys the lot? Who can you help? Who makes you care? Who has the problem you can solve? Who is your muse, your right customer, your reason? When you know, you’ll be one step closer to doing your best work. Image…
Read MoreThe Shorthand Trap
Everywhere we look in our digital world we increasingly see options to choose digital shorthand over a handcrafted, personal response. Gmail’s Smart Reply and Smart Compose features for responding to emails, and LinkedIn’s convenient Quick Replies will save us time today, but what might they cost us in the long run? Who do we become…
Read MoreHow We Do Matters
One of the owners of Melbourne’s most iconic café died tragically a week ago. Sisto Malaspina had been serving espresso to Melburnians at Pellegrini’s since 1974. Tributes poured in from across the community about the impact he and his café had on people and the city. The one that struck me was the story told by…
Read MoreThe Power Of Because
Over several decades our traditional, mass marketing culture taught us that marketing and sales were about finding the angle. Marketing became about getting creative with the truth and being a master of spin. It doesn’t have to be this way. We can choose to do the kind of marketing we’re proud of. What if instead…
Read MoreAdding Value By Subtraction
When we’re innovating a product or iterating a service, we tend to add value by introducing features and benefits. But more isn’t always better. Sometimes improvements and progress are made by removing things that people wouldn’t miss. What could you subtract or stop doing to improve your product or service? Image by Garry Knight
Read MoreMissed
If Jason suddenly stopped coaching at our local gym, we would miss how he tries to get the best from everyone, even when we don’t feel like getting the best from ourselves. Plenty of people would miss the energy James and his team create at KereKere cafe, their warm welcome and the intention behind everything…
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