Posts Tagged ‘difference’
Who Do You Want To Be To Whom?
The key question for all of us, no matter what business we’re in, is who do we want to be to whom? When we lose sight of who we’re in business to serve, and why we lose more than our competitive advantage. We lose the heart and soul of our business.
Read MoreShame About The Weather
Some people have no choice but to pay attention to the weather. Pilots, fishers and farmers must make allowances for the state of the atmosphere on any given day. But for most of us, the weather isn’t a problem, unless we believe and declare it to be. And yet, we allow our thoughts about the…
Read MoreThe Bounds Of Possibility
Now that we are no longer bound by the constraints of probability, we must face the fact that we have a responsibility to own what’s possible. Opportunity abounds.
Read MoreWhat’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
Read MoreEverything Speaks
The fundamentals don’t garner loyalty. Customers want an experience. People don’t just buy what we serve—they buy how it makes them feel.
Read MoreSmall Acts Matter
How we serve we serve matters. Our smallest acts have the power to make the biggest difference.
Read MoreThank You For Your Work
We can be more grateful customers and build the kind of organisations that create them on purpose.
Read MoreYour Company Needs A Strong Strategic Narrative
A strong strategic narrative enables us to prioritise the opportunities, plans and behaviours that align our vision and values with our customer’s unmet needs.
Read MoreBetter Work Happens By Design
My parents both left school in their early teens. They and most of their peers were manual labourers, who didn’t get to choose the kind of work they did. They worked in factories or on building sites for most of their lives. Work for them was a means to an end—a way to contribute to…
Read MoreEfficiency Vs. Meaning
Mike’s been driving for Uber for three years. In that time he’s done 20,000 trips while maintaining a consistent 4.94-star rating. Mike works when he wants to. He’s earning more than enough money to pay the bills, and yet he can’t help feeling there’s something missing. Mike is a phenomenally successful Uber driver by any…
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