Showing Value

We can all benefit from learning to demonstrate, not just explain the value we create. Marketing and sales are about showing and telling.

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The One And Only

Competing is a zero-sum game.
We succeed when we make peace with the fact that we don’t need to compete when we know who we are.

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Earned Loyalty

We have the privilege of working to be indispensable to customers and making them feel like they belong—instead of stuck.
True loyalty is earned, not rewarded.

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Soft Metrics

Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.

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The Role Of Rules

Doing what’s accepted or expected isn’t necessarily the right thing to do. It’s worth checking if the rules we hold dear, and fast to are helping the people we serve.

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