We can all benefit from learning to demonstrate, not just explain the value we create. Marketing and sales are about showing and telling.Read More
The one thing all successful ideas have in common is that they spread. But why?Read More
When we own the work we’re proud of it becomes more valuable to the people we serve.
How are you owning the work you’re proud of?
Competing is a zero-sum game.
We succeed when we make peace with the fact that we don’t need to compete when we know who we are.
We have the privilege of working to be indispensable to customers and making them feel like they belong—instead of stuck.
True loyalty is earned, not rewarded.
Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.Read More
The impact you make will depend on your ideas resonating with the right people—not just reaching the most people.Read More
t’s tempting to jump ahead to creating solutions before describing the root of the problem. But we can’t we begin to have honest conversations about how to solve problems before we own them.Read More
Doing what’s accepted or expected isn’t necessarily the right thing to do. It’s worth checking if the rules we hold dear, and fast to are helping the people we serve.Read More