Posts Tagged ‘difference’
Raising The Bar
When I was a teenager, I joined the local athletic club. I’d never been much of a runner, but since I went to an all-girls school, the draw of the athletic club where boys hung out was abundantly clear. It was time to dust off my running shoes. The worst thing about contemplating long-distance running…
Read MoreThat Certain Something
A new local grocery store around the corner from us finally opened its doors last weekend. For weeks we’ve been pressing our noses to the window as the new tenants swept the floor and stocked the shelves ready for the big day. The previous grocer stocked only organic produce, operated a juice bar and sold…
Read MoreA Good Job
George is in his seventies. His hearing has deteriorated over the years, but he’s reluctant to wear a hearing aid. He hates missing out on parts of conversations and often feels isolated because he can’t hear what’s going on. He’s embarrassed about his disability. But he feels self-conscious about wearing a clunky, visible hearing aid…
Read MoreIn Praise Of Incrementalism
One of my favourite TV programs, when I was young, was Columbo—which followed the sometimes scruffy, seemingly absentminded, always polite, homicide detective, who solved murder cases in Los Angeles. What struck me about Columbo was the stepwise way he made progress towards solving the case. He wasn’t necessarily looking for the big breakthrough, he was…
Read MoreGiving Attention Vs. Getting Attention
The more people have to attend to, the harder it is to get their attention. Attention is a precious resource. And as with any resource, scarcity creates value. Our culture has taught us that those who can capture the most attention win—never more so than in the digital age. So, we devote a considerable amount…
Read MoreThe Best Laid Plans
This day ten years ago you probably had plans in place for the year ahead. Maybe you achieved some of those goals in 2010. But I’m guessing that you could never have planned for some of the unexpected events, opportunities, twists and turns of the decade you’ve just lived. It turns out that it’s harder…
Read MoreCare Most
We mistakenly believe that we are powerless to make a difference in an all is lost moment when in fact the opposite is true.
Read MoreGap Bridging
What gap does your product or service help your audience to bridge?
Read MoreThe Daily Opportunity
Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.
Read MorePeople Want Places, Not Platforms
Whatever you’re building, think beyond features, functionality and design and think first about how the person you serve wants to feel when she arrives at the place you’ve built.
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