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People Want Places, Not Platforms


Do you see all those people who whipping their smartphones out as soon as they get on the train or stand in a queue? They’re not just avoiding boredom, they’re searching—but not only for information, or laughs, or updates. They are searching for a feeling of connection.

We want places to go and places to be. Places to kill time and places that make us feel a little less lonely in the moment. Places to learn. Places to share. Places that make us feel safe, or smart, or welcomed, or funny, or hopeful for the future. But most of all, we want places to belong and places where we feel like we matter.

Those places used to be our family homes, our dinner tables at 6 pm, or football games with friends on Saturday afternoons. Increasingly they are digital spaces.

Whatever you’re building, think beyond features, functionality and design and think first about how the person you serve wants to feel when she arrives at the place you’ve built.

Image by Hugh Han

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