Posts Tagged ‘business’
Is Your Business Reacting Or Responding?
It was impossible to walk down any high street in June without running into a notice informing you fidget spinners were BACK IN STOCK. The fidget spinner was clearly ‘the thing’ of the moment. A month later we’re already beginning to witness its decline. Another fad bites the dust. A fad by definition is transient.…
Read MoreHow Much Do The Answers Matter?
Asking questions is a big part of our job whatever our role. We know we can enhance our products and services and improve client outcomes by asking the right ones and acting on the answers. So we send surveys. We listen to what people say and watch what they do. We go to the trouble…
Read MoreThe Transformation Business
When a woman wears heels her posture shifts. How she moves and carries herself changes—not just because of the physics and her altered centre of gravity, but often because of how wearing the heels makes her feel. Both her gait and her behaviour are transformed. Similarly, once the coffee drinker pays $4 for a cup…
Read MoreThe Power Of A Shared Brand Narrative
The doors of the department store are barely open and Chris is setting up for a busy day ahead at Mecca. Most of the sales assistants at the other beauty counters don’t glance up as a customer walks through. They’re expecting tyre kickers this early in the day. Chris is different. He’s aware and attentive,…
Read MoreMean It Like You Say It
The Sunday ice-cream scooper at the gelato place on Spring Street makes new customers sample every flavour before they buy anything. She knows her gelato inside and out. Her enthusiasm is infectious. She reels off the most popular flavours and tells stories about how pistachio lovers always return to pistachio having tried everything else because…
Read MoreDon’t Be Afraid To Start Small
On a rainy Monday early in December 1955, 40,000 African-Americans boycotted the public bus services in the town of Montgomery to protest the arrest of 42-year-old Rosa Parks who refused to give up her seat to a white passenger. Their boycott lasted 381 days until the city repealed its law requiring segregation on public buses.…
Read MoreYou Know More Than You Think
We could be forgiven for thinking that facts and figures communicate the whole truth and hold the keys to unlocking the value in every future opportunity. New digital tools and technologies not only give us more information about the world around us and the people in it but also help us to know more about…
Read MoreBridging The Scarcity Gap
The man riding in the lift with me hit the button for the highest, and arguably the best floor in the hotel. I remarked that he must have great views from there. He shrugged his shoulders, then started to complain about his inability to open the windows to let the fresh air in. The scarcity…
Read MoreWhat Standout Brands Do
Have you ever noticed how a crowd exits a packed venue? Even when there are three exits most people take the middle one. You see this play out in business too. Take a walk through the running shoe department in any sports store, and you’ll find little to differentiate one shoe from another. When one…
Read MoreThe Power Of The Constant In A Changing World
In a commercial world, we’re always trying to predict and keep pace with the future. A bit like a toddler failing to outrun his shadow. It’s a race none of us will ever quite know enough to win. Because we’re focused on the future, naturally we worry about change and disruption, often overlooking what’s constant.…
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