Posts Tagged ‘brand values’
Who Do You Want To Be To Whom?
The key question for all of us, no matter what business we’re in, is who do we want to be to whom? When we lose sight of who we’re in business to serve, and why we lose more than our competitive advantage. We lose the heart and soul of our business.
Read MoreShame About The Weather
Some people have no choice but to pay attention to the weather. Pilots, fishers and farmers must make allowances for the state of the atmosphere on any given day. But for most of us, the weather isn’t a problem, unless we believe and declare it to be. And yet, we allow our thoughts about the…
Read MoreWhen Marketing Works
Marketing works best when it’s in service of the customer.
Read More10 Benefits Of Strategic Storytelling
Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.
Read MorePlanned Progress
If you’re going to build the business you want, then you must be intentional about how you’re going to do it. There is no such thing as accidental progress.
Read MoreWhat’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
Read MoreWhen Subjectivity Wins
Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the better.
Read MoreGet Specific To Get More Customers
The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.
Read MoreValues, Choices And Strategy
Sharing your values, and better, demonstrating them to your customers is a smart strategy. How are you doing that in your business?
Read MoreSay It With Intention
Communication is not just an exchange of information, it’s also an exchange of intention. We’re never just speaking or writing the words to be heard, we’re always trying to make ourselves understood.
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