Competing is a zero-sum game.
We succeed when we make peace with the fact that we don’t need to compete when we know who we are.
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.Read More
It’s easier to be heard when we shout. But being heard shouldn’t be our ultimate goal.Read More
Very few new businesses have an unassailable advantage that makes them the only choice for a prospective customer. Most don’t make measurably superior products or own proprietary software. They haven’t patented a secret formula, and they don’t necessarily have more resources or talent than the next company.Read More
‘That will be eight dollars,’ the woman, who is carefully weighing and wrapping two serves of freshly made fettuccine for us to take home, says. As my husband is about to hand her the cash, she takes another handful of the pasta from behind the glass and adds it to our package. She doesn’t announce…Read More
We build more resilient families, companies and communities when we know who we are. We get stronger together when we prioritise finding, owning and sharing our stories.Read More
We are acutely aware of what makes us remarkable in the eyes of others. We have learned to live and work by, as Warren Buffet calls it, an outer scorecard—often at the expense and neglect of doing what’s right and what’s right for us.Read More
The impact you make will depend on your ideas resonating with the right people—not just reaching the most people.Read More
t’s tempting to jump ahead to creating solutions before describing the root of the problem. But we can’t we begin to have honest conversations about how to solve problems before we own them.Read More
Doing what’s accepted or expected isn’t necessarily the right thing to do. It’s worth checking if the rules we hold dear, and fast to are helping the people we serve.Read More