Posts Tagged ‘brand values’
Stand Out
You, your product or your company can stand out by changing how someone feels about themselves in your presence, not just today, but every day.
Read MoreThe Value Of Discernment
The better we are at discerning who our right people are the more shared value we can create.
Read MoreExactly Who Do You Serve?
It’s easier to build the right business for the right people when you know who those people are.
Read MoreImmeasurable Success
How we keep score changes the stories we tell, the businesses we build and the societies we shape.
Read MoreDisappointment And Delight
You can find an opportunity to delight, especially when you disappoint. A mistake doesn’t always have to end in disappointment.
Read MoreIt’s Not For You
When you’re brave enough to put a stake in the ground, you will find your right people—those people who you can help.
Read MoreEffective Change
Even though nine of her children emigrated to England in the 1960s to find work, my grandmother never travelled outside Ireland. She refused to taste cucumber, even though my English aunt insisted on making cucumber sandwiches whenever she came to visit. Even after her doctor told her cigarettes were bad for her angina. Granny still…
Read MoreOn Persuasion
Persuasion is less about making people have a complete change of heart and more about finding common ground.
Read MoreMake Your Customer The Hero
The best marketers give people something to believe in, not just something to buy.
Read MoreFaith Vs. Proof
We’re more likely to retain customers, get repeat sales and be recommended by simplifying the decision process.
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