Posts Tagged ‘brand values’
Rethinking Customer Loyalty
What if instead of only measuring, rewarding and expecting loyalty, we started measuring how we demonstrate it?
Read MoreMore Vs. Enough
Our culture has taught us that we should multiply our effort to maximise our reward. But a sustainable business—one that is both viable and brings us joy, doesn’t always necessitate exponential growth.
Read MoreEverything Speaks
The fundamentals don’t garner loyalty. Customers want an experience. People don’t just buy what we serve—they buy how it makes them feel.
Read MoreOn The Face Of It
Our neighbours are selling their house. The selling agent said if they want to get the best price, they should give it a lick of paint. And so the decorators are outside today painting the railings. There’s no doubt that a fresh coat of paint will brighten the place up ready for auction day. But…
Read MoreMessage Received
How much time will you spend today trying to persuade the people you hope to serve? How much effort will you devote to understanding how your message was received? Your job is to do more than to ask for feedback—it’s to test for resonance. You must pay attention to both what your customers say and…
Read MoreWords And Deeds
When we moved to our neighbourhood, the independent organic grocer was a community hub. The sales staff knew locals by name. The fruit and vegetables were plentiful and fresh. And customers were offered food tastings every day. And then bit by bit things started to change. The owner opened a store in a neighbouring suburb,…
Read MoreIf You Want To Be Noticed, Start Noticing
We’re always looking for ways to get our customers to notice us. We spend time thinking about what new marketing channels we could explore. We work on strategies to get us more exposure. We test tactics that might improve our reach. What would happen if we shifted some of our energy to noticing our customers?…
Read MoreA Word About Product Market Fit
Successful businesses do great work for good customers.
Read MoreWhat Stories Are You Forgetting To Tell?
Often our best stories are the ones that seem insignificant to us. We take the things we do well for granted. We forget that what’s simple to us might be insightful for others. We become accustomed to doing the work without celebrating or showing the results. And that’s a problem. If we don’t articulate and…
Read MoreThe Power Of A Shared Narrative
Many shoppers wandering the department store on Saturday are browsing. Some are buying. Most people the menswear assistant offers to help, decline. But one or two ask if a particular shirt or jumper is available in their size. The response depends. It depends on three things—the stock levels, the training the sales team received, and…
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