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Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Message Received


How much time will you spend today trying to persuade the people you hope to serve?

How much effort will you devote to understanding how your message was received?

Your job is to do more than to ask for feedback—it’s to test for resonance.

You must pay attention to both what your customers say and what they do.

Marketing is more than broadcasting. It’s the nurturing of a relationship.

Image by Garry Knight