Posts Tagged ‘authenticity’
The Best Fit
Sometimes we take on projects or clients that are a bad fit. Work that doesn’t energise us or customers that don’t value us. It’s hard to pay attention to the reasons why things aren’t working out when you’re knee-deep in the situation. But it’s important to try. We discover how we work best by paying…
Read MoreThe Extra Mile
In a challenging marketplace, it’s tempting to compete on value by aligning with what other businesses do. The companies that will win and keep customers in the future are the ones who do the things their competitors won’t do. It’s easier to keep step than it is to go the extra mile. That’s why it’s…
Read MoreSell It Like You Made It
The days when you could go down to the Milofsky’s Hardware supplies, and come away with a couple of screws carefully wrapped in brown paper, which were perfect for the job, are long gone. The days when Mrs O’Hanlon didn’t mind taking this heavy glass jar, then that one, down from the shelves of her sweet…
Read MoreTransactions Vs. Experiences
The hotel was nothing to write home about. You couldn’t really fault it either. The facilities, which matched the hotel’s star rating were as described. The room was clean. The bed was comfortable. The staff were efficient and polite. But—you knew there was a ‘but’ coming. The place lacked a spirit of generosity. It had…
Read MoreBeing Seen And Heard
The numbers vary, but the trend is unmistakable. The average consumer is subjected to more marketing messages every day. In a world where it’s harder to get noticed marketers have responded by trying to be more visible. Being noticed is the goal of most marketing. The irony is five seconds in the spotlight doesn’t make…
Read MoreAnother Time
During a high-intensity workout, the trainer reminds the athlete to treat every set as if it were the last. To train as if this was the only sixty seconds, he would cycle that day. In that moment, with that mindset he increases his effort, his performance intensifies and that changes his results. We often presume…
Read MorePeople Power
When a traveller books a $700 a night hotel room she assumes that she’ll have a five-star experience. She’s expecting more than a better bed, thicker carpets and fancier facilities. When a five-star hotel gets a one-star review, it’s an indication that something went badly wrong. Of course, guests and customers are disappointed for a…
Read MoreTo Do Or Not To Do
We wake every day with solid ideas and imperfect plans. And yet every day we stall. We blame time. We await readiness or motivation, or both. We rationalise about tomorrow being better. We make assumptions about what it takes to be good enough. We allow doubt and uncertainty to take hold. We wait. Forgetting that…
Read MoreMaking A Mark
Regular customers know when Effie has the day off from her job at the city centre convenience store. They sense her absence as soon as they walk in. The coffee machine hasn’t been cleaned. The shelves haven’t been restocked. The music isn’t playing. Customers aren’t stopping to chat. There’s a different energy about the place.…
Read MoreA Stop Start Guide To (Business) Success
Stop worrying about how to get attention. Start paying attention. Stop obsessing about creating awareness. Start being more aware. Stop making people want things. Start making things people want. Stop analysing the data. Start seeing the people it represents. Stop trying to be more interesting. Start being interested. Stop thinking about their advantage. Start with…
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