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The Best Fit

filed in Brand Strategy

Sometimes we take on projects or clients that are a bad fit. Work that doesn’t energise us or customers that don’t value us. It’s hard to pay attention to the reasons why things aren’t working out when you’re knee-deep in the situation. But it’s important to try.

We discover how we work best by paying attention to the projects that didn’t turn out as we hoped. Every unconscious compromise is a result of a failure to consciously set boundaries. It’s up to us to understand, then create the circumstances that allow us to do our best work.

Give yourself permission to set a high bar. Save your best work for the projects and people where you can make the most difference. Who or what is the best fit for you, and why?

Image by Saigon

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