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To Do Or Not To Do

filed in Brand Strategy, Success

We wake every day with solid ideas and imperfect plans.
And yet every day we stall.
We blame time.
We await readiness or motivation, or both.
We rationalise about tomorrow being better.
We make assumptions about what it takes to be good enough.
We allow doubt and uncertainty to take hold.
We wait. Forgetting that every unrealised opportunity hinged on the thing we decided not to do.
We must commit to acting when we can, while we can, because we can.

Image by Jon Nicholls

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