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Another Time

filed in Brand Strategy, Success

During a high-intensity workout, the trainer reminds the athlete to treat every set as if it were the last. To train as if this was the only sixty seconds, he would cycle that day. In that moment, with that mindset he increases his effort, his performance intensifies and that changes his results.

We often presume we will have time to do something over. That there will be another time to do our best work. Next time we’ll make more effort or do it better. What’s stopping us from doing it the best way we know how this time? If it’s worth doing why not act as if there won’t be another time?

It turns out that our results are determined by the little things we chose not to do each and every time, more than by the big thing we once did.

Image by Will

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